Amidst chaos and uncertainty, it is the steadfastness of our routines that anchors us, providing stability and a sense of normalcy in turbulent times. This concept brought to life the steadiness patients experience while on treatment with Product X.

By creating a strong and stabilizing force in the shape of a hand, we showed how we give her the support she desperately needs after her breast cancer progresses. This iconic shape is ownable, immediately recognizable, and allows the patient to stay center to the work.