The Risks of Rotavirus
The most dangerous health threats are often those that are underestimated. The ones that aren’t taken seriously until they actually become serious.
In 2017, there were 3 different US outbreaks of rotavirus in the same state. Regrettably, one resulted in the death of an unvaccinated infant. Losing a child to any disease is difficult enough to accept. But losing a child to a preventable disease should be unacceptable.
That’s why we crafted a story that conveys the urgency of confronting apathy in a unique way. A way that called for an engaging user-experience that puts HCPs in the driver seat of disease education and resulted in a dynamic digital vehicle that seamlessly travels from disease burden to branded pay-off in style. Our purpose was simple—to raise awareness of an all too important need to recognize the risk of rotavirus.