Pause Progression
Not all treatments for metastatic breast cancer are created equal–some demand more time, more appointments, and more interruptions to patients’ schedules. Not Inluriyo. This once daily oral regimen treats patients’ cancer, with minimal disruptions.
Pause Progression brings this benefit to life. With clarity and stopping power, the campaign shows our patient walking away from a paused, glitched scene–her disease put on hold, as she steps into her life. Each campaign execution was carefully crafted to recreate a real and relatable moment from her life.
