She’s On Track
The “She’s On Track” creative campaign centers on the patient—not the disease—by highlighting her aspirations. Rather than dwelling on recurrence or progression, the campaign presents different patients actively pursuing meaningful goals.
The visuals and messaging emphasize how Verzenio enables patients to shift their focus from their diagnosis to what truly matters—milestones, relationships, and opportunities.
Verzenio offers the protection patients with EBC—and the ability to help control disease progression for patients with MBC—urgently need, helping them stay on track for what matters most in their lives.
