Reinforcing Hope is a DSE campaign that launched at SABCS in San Antonio this week to raise awareness about a treatment gap for people with high-risk early breast cancer.

The work transforms three patient stories into beautiful sculptures made out of the iconic pink breast cancer ribbon. Each sculpture represented a moment treatment made possible. The sculptures were set up at key locations all across downtown San Antonio. Our goal is to get HCPs to rethink their treatment strategies so more patients have a chance at a cure.