Take Hope Further
There’s less hope for certain high-risk breast cancers, including HR+, HER2- breast cancer. They resist early treatment. They return and spread, becoming metastatic. These women want to identify with everything offered by the pink-ribbon world, but they have been left behind by current therapies.
Take Hope Further uses stunning imagery to convey how these patients have been left behind.
Women stand in a surreal pink world where every detail is built by symbols and materials representing hope: Leaves on the trees, butterflies flying in the sky and all the petals on all the flowers are various pink satin breast cancer ribbons.
The headline drives it all home:
“She has all the hope in the world. She needs more.”
